JKSSB Educator - Cum - Studio Assistant (Mass Communication, Media Production & Educational Technology) Syllabus & Exam Pattern

Official 120-mark written examination syllabus for Educator - Cum - Studio Assistant covering Mass Communication Theories, Models & Effects (Hierarchy of Effects Exposure-Comprehension-Recall-Acceptance-Action, Lasswell Effects Model, Shannon-Weaver Technical Efficiency, Schramm Encoding-Decoding & Field of Experience, Stuart Hall Cultural Reception Theory, James Carey Ritual Model, Hypodermic Needle / Magic Bullet Theory, Frankfurt School Critical Theory & Culture Industry Hegemony, Propaganda Typologies White/Black/Grey, Propaganda Techniques Repetition/Fear Appeals, Marshall McLuhan Typographic Man, Hovland-Weiss Source Credibility & Sleeper Effect, Sadharanikaran Shared Consciousness & Rasa Theory Natya Shastra), Television Studio Production, Lighting & Camera Operations (Studio Crew Roles DP/LD/PA/DIT, Digital Imaging Color Profiles & Backup, Camera Head Mechanics Panning Fluid Head & Tally Light, Intercom Protocol, Multi-Camera Setup Reaction Shots, Framing Domestic Cut-Off / Overscan & 4:3 / 16:9 Aspect Ratios, Three-Point Lighting Key/Fill/Back Setup Sequence Darkness-Key-Fill-Rim, High-Key Low-Contrast Sitcom Lighting vs Low-Key Chiaroscuro Noir Shadows, Reflectors Bounce & Diffusers Softboxes, Television Graphics Title Cards/Key Cards Superimposition/Chroma Key Cards & Safe Title Area), Indian Cinema, Cultural Studies & History of Media (Landmark Indian Films Raja Harishchandra 1913 Phalke, Alam Ara 1931 Talkie Irani, Sawkari Pash 1925 Realist Art Film Painter, Sairandhri 1933 Color Shantaram, Mother India 1957 Mehboob Oscar Nominee, Pather Panchali 1955 Satyajit Ray Apu Trilogy, Awara 1951 Raj Kapoor Global Reach, Roja 1992 A.R. Rahman, 1970s Angry Young Man Hero Archetype, Indian Cinema Gender Stereotypes Devoted Wife vs Westernized Vamp, Parallel Cinema Smita Patil, Regional Cinema Legends NTR Telugu/Sivaji Tamil/Prem Nazir Malayalam/Rajkumar Kannada), Development Communication, Rural Media & International Communication (Modernization Paradigm Magic Multipliers Lerner/Schramm, Dependency Theory Core-Periphery Exploitation Baran/Frank, Participatory Paradigm Multiplicity Model Jan Servaes/Shirley White, ICT4D Digital Divide, Mass-Line Communication Gandhi/Mao, Satellite Broadcasting SITE Project 1975 Sarabhai, Kheda Communication Project 1975 ISRO Rural TV, e-Choupal ICTs & Gyandoot Kiosks, Arusha G-77 Self-Reliance Programme, INSAT Satellites, Traditional Folk Media Hybrid Rural Campaigns, Cold War International Communication Psychological Warfare), and Digital Journalism, Online Media & Communication Research Methodology (Evolution Print-Radio-TV-Digital, Legacy Print Shovelware Failures vs Online Scannable Inverted Pyramid, Listicles, SEO Search Optimization, Hyperlinking Non-Linear Navigation, YouTube Video Democratization, Crowdsourced Verification & Fake News Challenges, Stevens Scales of Measurement Nominal/Ordinal/Interval/Ratio, Research Typologies Basic/Applied/Action/Conceptual/Exploratory, Scientific Method Steps Problem-Hypothesis-Data-Deduction-Testing, Experimental Design IV Manipulation & DV Measurement, Primary Historical Sources Autobiographies/Archives, Content Analysis Quantitative Coding, Survey Sampling Representativeness).